H&M is proudly introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop is the first men’s denim collection constructed from fabrics with CIRCULOSE Viscose and TENCEL Lyocell with REFIBRA technology — textile fibres that make the fashion of tomorrow a reality today. The eight-piece capsule will be available in selected H&M stores and at hm.com August 18.
By exploring new, innovative materials, H&M is continuously pursuing the goal of a closed-loop fashion economy. CIRCULOSE Viscose is a cellulose fibre created from discarded textiles, like old jeans, and wood. TENCEL Lyocell with REFIBRA technology is a cellulose fibre made from part upcycled cotton scraps, part wood. Adding these into a denim context — together with recycled cotton — creates fabrics that are not only more sustainable, but surprisingly soft to the touch and more fluid than those made purely from cotton.
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This unique denim expression has been interpreted into superiorly comfortable garments inspired by the denim culture in the Far East and classic American workwear. Wide-cut silhouettes are styled in relaxed tonal sets, giving a dignified nod to the contemporary streetwear aesthetic. The collection features four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all coming in muted indigo tones with a clean stonewashed finish.
Source: H&M