IKEA U.S. Launches Pride Campaign to Push for Greater Progress Toward LGBTQ+ Inclusion
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To celebrate Pride month and push for greater progress toward LGBTQ+ inclusion, IKEA U.S. will offer limited-edition Pride products as part of its newly introduced #ProgressIsMade campaign, with a portion of proceeds benefiting GLSEN from June 1 to 30, 2021.
As a humanistic and values driven company, IKEA U.S. is committed to advocating for a more fair and equal world where all LGBTQ+ people feel welcomed, respected, and appreciated for who they are. To celebrate Pride month and push for greater progress toward LGBTQ+ inclusion, IKEA U.S. will offer limited-edition Pride products as part of its newly introduced #ProgressIsMade campaign, with a portion of proceeds benefiting GLSEN.
From June 1 to 30, 2021, IKEA U.S. will donate 30% of the retail price from each sale of the STORSTOMMA rainbow bags and ENEBY rainbow speaker covers to GLSEN, Inc., up to $50,000. The charitable partnership is dedicated to supporting LGBTQ+ inclusion in K-12 schools by providing space for students to learn and grow without bullying or harassment.
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“LGBTQ+ inclusion is an issue very close to our hearts and we want people of all sexual orientations and gender identities to feel at home – not just at IKEA, but everywhere,” said Samantha Giusti, Chief of Staff & LGBTQ+ Co-Worker Resource Group Co-Chair, IKEA Retail U.S. “This year, we honor Pride month by acknowledging the progress that’s been made on LGBTQ+ inclusion and bringing awareness to the actions we can all take to push progress further. Because progress doesn’t happen by accident, progress is made when we all work together.”
“At GLSEN, we are clear that it’s because of LGBTQ+ people and our allies moving together and partnerships like this that generously resource organizations like ours that we can work to make the world a safer, affirming, and celebratory place for LGBTQ+ children and young people,” said Melanie Willingham-Jaggers, Interim Executive Director at GLSEN. “In addition to financially supporting our organizations’ important and vital programs and initiatives, brands like IKEA can reflect the brilliant, beautiful and powerful breadth of our community. It’s because of LGBTQ+ people and our allies that focus the power, reach, and influence of brands to lift up our community.”
The IKEA #ProgressIsMade campaign also highlights eight actionable tips that everyone can follow to become stronger allies for all LGBTQ+ individuals in our everyday lives, such as making a habit of sharing personal pronouns in work communication or on social media profiles.
Consumers can purchase the limited-edition STORSTOMMA rainbow large carrier bag, small carrier bag, and ENEBY rainbow speaker cover benefitting GLSEN at IKEA-USA.com or in IKEA U.S. stores.