• Liverpool FC tackles carbon footprint: Each new fan product will have its carbon emissions removed through Direct Air Capture (DAC) technology.
• Strategic sustainability move: LFC joins Microsoft, Amazon, and Airbus in using CDR credits to offset emissions.
• Pioneering collaboration: The initiative highlights the growing role of DAC in corporate sustainability.

Liverpool FC is teaming up with 1PointFive, a U.S.-based carbon capture company, to launch exclusive, eco-friendly products for fans. The club will calculate the emissions from manufacturing and distribution (up to LFC sites) and remove an equivalent amount of CO2 using DAC technology.

Why it matters:

This marks a major step in LFC’s sustainability push under its The Red Way initiative. The move underscores the growing corporate shift towards durable carbon-removal solutions tailored to product-level emissions.

Big picture:

LFC is aligning with global giants like Microsoft and Amazon by purchasing carbon dioxide removal (CDR) credits to offset emissions, reinforcing DAC’s role as a viable climate solution.

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What they’re saying:

Ben Latty, Chief Commercial Officer at LFC: “Sustainability is at the heart of everything we do. Partnering with 1PointFive allows us to explore innovative carbon-removal technologies and advance our journey to net zero.”

Michael Avery, President & GM of 1PointFive: “Direct Air Capture offers a measurable, transparent, and durable way to address product emissions and empower consumers to make carbon-conscious choices.”

What’s next:

The collaboration will debut at CERAWeek in Texas, a leading global energy conference. Fans can expect more details on the carbon-neutral products in the coming months.

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