Vanguard Group Inc. is expanding its offering of passive ESG funds in Europe, betting its approach of excluding controversial industries will appeal to investors confused by other more complex products touting environmental, social and governance metrics.

The $7.5 trillion investing giant will offer two exchange traded funds tied to indexes that track large corporates and small to medium-sized businesses in both Europe and the US. The additions bring to 11 the number of index-tracking funds offered in the EU and the UK that screen out things like weapons manufacturers, oil and gas producers, as well as firms that violate human rights.

“We want to give investors more options to build out ESG portfolios,” Fong Yee Chan, head of the firm’s ESG strategy for Europe, said in an interview. “It’s a part of our long-term strategy to enable our clients to reflect their ESG preferences into their portfolios, in addition to single products.”

Vanguard is adding the ESG ETFs as the finance industry adapts to new EU rules introduced this month requiring firms to ensure they know retail investors’ sustainability preferences and offer appropriate ESG products. The requirements are part of EU efforts to retool its economy as extreme floods, fires and droughts provide glaring evidence of climate change’s disastrous effects.

See related article: Vanguard to Introduce Environmental Opportunities Fund

The new requirement — part of the EU’s revised Markets in Financial Instruments Directive — could boost ESG investing further, according to industry researcher Morningstar. That’s as asset managers dedicate more resources to targeting retail investors who are often bewildered by the huge array of products available under the ESG label.

“There has been a lot of noise and a lot of new ESG products that have been launched into the market,” Chan said. “For the retail investors, this can be confusing.”

Vanguard plans additional ESG funds, and is looking into launching a climate-related product, said Chan, who works with investment teams to embed ESG considerations into their decision-making. 

The strategy of exclusion makes the ESG goals of a product clear, she said. That helps ensure the products don’t run afoul of regulators who are cracking down on fund managers that promise more than their ESG products can deliver. The new ETFs are both classified as so-called Article 8 funds within the EU’s Sustainable Finance Disclosure Regulation, meaning they “promote” ESG characteristics. 

The additions are the latest in Vanguard’s offering of ESG products, as the company responds to demand from investors. It began selling four actively managed ESG products in Europe in December, and this week brought to seven the number of US-domiciled funds. 

Source: Bloomberg