Victoria’s Secret Partners with Minority-Owned Cotton Farms, Pledges $10M to DEI Causes
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Victoria’s Secret & Co. is proud to further its social impact and amplify its commitment to diversity, equity and economic empowerment through its unique partnerships and programs.
As part of this commitment, VS&Co is working closely with a select group of minority-owned cotton farms in Northern Alabama, including Bridgeforth Cotton, Larkin Martin Farm, Spruell Farms, and Blythe Cotton Company. This initiative goes beyond raw materials; it’s a commitment to fostering meaningful connections and positive change within the cotton farming community in the U.S. By working with and compensating the farmers directly, VS&Co is creating more economic opportunities for the minority-owned farms with greater visibility into who is growing the cotton and how it is grown. The cotton will begin to appear in the Victoria’s Secret and PINK product assortment in summer 2024. To learn more, visit our inaugural Cotton Impact Report.
“As we strive to create a better future for our organization and our world, we are committed to embedding DEI in all facets of our business, including in our supplier base,” said Dein Boyle, Chief Operating Officer, VS&Co. “We are incredibly proud to be bolstering this work by building transparent, direct relationships with minority-owned cotton farms in the U.S. We have set out to disrupt standard operating procedures in the global fashion industry through these direct-to-farm relationships, ultimately resulting in more money going straight to the farmers who can then invest more in their businesses. We are at the beginning of this journey and hope to continue to pave the way for the industry at large.”
VS&Co will also host its second minority-business matchmaking event, “The Chic Chemistry: The Art of Connections” on November 8 in partnership with the Fifteen Percent Pledge. This event is a testament to VS&Co’s continued commitment to diversity, equity and inclusion, forging meaningful relationships with community members and supporting diverse suppliers to drive innovation and support economic prosperity. The event at large underscores the company’s dedication to maintaining its commitments, as part of the Fifteen Percent Pledge.
The company has also pledged $10 million annually to fund causes that matter most to its communities, associates, and customers with a strong focus on supporting women, people of color, veterans, individuals with disabilities, different age groups, and the LGBTQIA+ community. To date, 66 percent of Victoria’s Secret’s market collection partners are found, owned or led by women.
Through these initiatives, VS&Co is committed to making a positive change in the world by consciously designing products and working with partners who reflect the diverse communities in which the company operates.