Jack Daniel’s Owner Brown-Forman Achieves 100% Farmer Engagement on Regenerative Practices
- Goal achieved early: Brown‑Forman reached its target of engaging 100% of direct farmers on regenerative agricultural practices ahead of the 2025 deadline.
- Focus on resilience: Regenerative practices improve soil health, ecosystems, and farmer profitability, ensuring a sustainable supply chain.
- Future goals: The company is expanding efforts on climate action, watershed health, and circular packaging solutions.
The News:
Brown‑Forman Corporation, known for premium spirits like Jack Daniel’s and Woodford Reserve, has successfully engaged 100% of its direct farmers in regenerative agriculture, achieving its first sustainability goal ahead of schedule.
Why It Matters:
The achievement reinforces Brown‑Forman’s commitment to long-term environmental sustainability and a resilient agricultural supply chain.
“From the grain to the barrel, whiskey is an agricultural product that takes time and patience. Taking care of the land is vital to the success of our industry,” said Elizabeth McCall, Woodford Reserve Master Distiller.
Related Article: Nescafé Plan 2030 Shows Progress on Farmers’ Transition to Regenerative Agricultural Practices
The Benefits:
Regenerative practices contribute to:
- Improved soil health and thriving ecosystems.
- Rural community support and farmer profitability.
- Strengthened natural systems essential for high-quality materials.
“This milestone underscores our steadfast commitment to the natural systems we rely on and our agricultural partners,” said Andy Battjes, Director of Global Environmental, Health, Safety, and Sustainability.
Looking Ahead:
Brown‑Forman is now setting new agricultural goals to advance sustainable practices further. The company also focuses on reducing greenhouse gas emissions, protecting key watersheds, and ensuring 100% recyclable or reusable packaging.
With this achievement, Brown‑Forman sets a clear example of integrating sustainability into core business operations to support ecological, social, and economic well-being.
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