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Dr. Syafrina is an international sustainability expert with a proven track record of formulating, implementing and driving impactful sustainability strategies and communications, training programs, outreach initiatives as well as commercial engagements.
In the past decade, she has been actively promoting and leading the corporate sustainability agenda at multinational companies in industries of engineering and construction as well as biotechnology. Based in Kuala Lumpur, she has also been supporting the development of Malaysia’s National Planetary Health Action Plan.
“As our business has expanded to a host of airport hospitality ranging from Aerotel hotels, to innovative dining outlets, and concierge services, PPG has adopted more sustainable practices and products throughout our ecosystem. We built this business from the ground up in 25 years, and we are committed to growth for the next 25 years and beyond as a responsible steward within the travel and tourism industry,” said Mr. Song Hoi-see, founder and CEO of PPG.
“I’m truly elated to be joining a global leader in airport hospitality that is an influential force in an industry for which sustainability is mission critical,” Dr. Syafrina said. “One of PPG’s core business pillars is sustainability, alongside people and digitalisation. This is a testament to PPG’s commitment to operating a business that is not just profitable, but that also profits the planet and society at large. I’m thrilled to be part of that vision and excited to be working together with our people and partners towards making travel better”.
Earlier this year, PPG signed its commitment to the UN Global Compact, the world’s largest corporate sustainability initiative, pledging support to its 10 universal principles related to human rights, environment, labour and anti-corruption. The statement of commitment pledges that PPG will support and align with the 10 principles of the UN Global Compact in its strategy, culture and day-to-day operations.
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PPG is planning to conduct a materiality assessment later this year, which will be followed by the development of a sustainability strategy and roadmap. These initiatives aim to enhance PPG’s sustainability efforts and effectively manage and reduce its environmental footprint in its operations.