LuLu Group, whose flagship hypermarket chain powers the MENA region as one of the largest and fastest- growing retail chains, will be launching an ambitious ESG campaign this month which will shape the way the Group manages its response to environmental issues and sustainability, promotes social values such as diversity and inclusion in the workplace and manages employee relations through good governance of the workplace.

The carefully planned campaign is called GOAL – which is an acronym for Green. Oneness. Awareness. and Life – and was launched by Princess Haifa bint Faisal Al Saud, Chairperson of Zahra Breast Cancer Association. October being Breast Cancer Awareness Month, Lulu has also linked the purchase and use of its recyclable bags to raising funds for the ZahraBreast Cancer Association.

The GOAL campaign to promote Lulu’s ESG targets will run from October 2022 till September 2023. It will see the Group enhance its programs that are already in place and execute new ones which set new goals and initiatives which welcome public participation.

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A total of 12 months of unique ‘green ideas’ have been selected for implementation over the coming year, each adding value to the Group’s existing environmental and sustainability track record and also bringing new commitment to the campaign. These include the running of LuLu’s large warehouses using solar energy and giving customers the option of paper bags when shopping.

Other initiatives such as the Saudi Green Initiative and National Food Bank projects, sustainable fashion campaign and a vegan promotion to explore alternative diets considered more gentle on the environment will underscore the Group’s ‘green’ consciousness. There will also be a Green Office program to encourage employees to think environmentally

Social goals will be addressed through campaigns such as a winter clothes collection drive and a Clean Up initiative which will see employees volunteer time and energy to help residents clean up wadis, parks and gardens as well as trash lying in the desert areas. Small businesses will get a platform to promote their products and services in-store and a project to teach children crafts that will reuse and upcycle household waste, especially plastics.