• McDonald’s USA to invest over $200 million with partners to scale regenerative ranching on up to 4 million acres by 2032.
• Collaboration with NFWF, USDA NRCS, and major suppliers aims to improve soil health, water use, and wildlife conservation.
• Initiative expected to provide economic incentives for ranchers and strengthen supply chain resilience.

McDonald’s Expands Investment in U.S. Grasslands

McDonald’s USA has launched its most ambitious regenerative agriculture initiative to date, pledging more than $200 million over seven years to restore grasslands, conserve water, and promote wildlife habitat across as many as 4 million acres of U.S. cattle ranches.

The Grassland Resilience and Conservation Initiative, announced in partnership with the National Fish and Wildlife Foundation (NFWF), USDA’s Natural Resources Conservation Service (NRCS), and leading beef suppliers, extends across 38 states. For McDonald’s, whose menu has relied on beef for over 70 years, the program represents a direct investment in the long-term sustainability of its core supply chain.

Scope of the Initiative

Participating ranchers will receive technical assistance, conservation tools, and economic incentives to adopt regenerative grazing practices, upgrade water systems, and restore native grasslands. The initiative is designed to make ranching both more profitable and ecologically sustainable.

Cesar Piña, McDonald’s Senior Vice President and Chief Supply Chain Officer for North America, framed the effort as a balancing act between food security and natural resource protection. “As a brand that serves more than 90% of Americans every year, we recognise the responsibility we have to help safeguard our food systems for long-term vitality,” Piña said. “Feeding the population and stewarding our natural resources can coexist.”

Cross-Sector Partnerships

Funding partners include Cargill, Golden State Foods, Lopez Foods, OSI, and The Coca-Cola Company. Each will support NFWF by awarding competitive grants to local organizations assisting ranchers in implementing regenerative and wildlife-friendly practices.

With NRCS and other conservation groups, the initiative also targets infrastructure improvements such as fencing, grazing systems, and water access—key components of sustainable ranch management.

Jeff Trandahl, Chief Executive Officer of NFWF, said the benefits of coordinated ranching practices extend well beyond the agricultural sector. “When cattle are managed to optimise multiple ecological and economic values, the land holds more water, grows better grass and supports more wildlife,” he noted. “Conservation practices voluntarily adopted by ranchers can improve the productivity of grasslands, increase ranching profitability and strengthen the vitality of rural communities across the United States.”

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Tracking Impact

Independent monitoring will play a central role in verifying results. McDonald’s has engaged Kateri and Carbon Yield to measure and quantify improvements to soil health and broader ecosystem benefits.

NFWF will manage and channel funding into landscape-scale projects, with the first competitive grant awards expected in January 2026. The program aims to generate measurable outcomes both for biodiversity and for the productivity of U.S. ranch lands.

Implications for Investors and ESG Leaders

For investors and supply chain executives, the initiative highlights two themes: food companies facing heightened scrutiny are moving capital directly into regenerative practices, and multistakeholder collaborations remain a preferred vehicle for de-risking supply chains in agriculture.

The scale—$200 million over seven years—signals that food sector giants are beginning to treat regenerative agriculture as core infrastructure rather than pilot programs. For U.S. ranchers, it offers new financial pathways to integrate sustainability without sacrificing competitiveness.

As global demand for beef continues to test climate goals, McDonald’s program provides a test case for whether large-scale, privately funded conservation can deliver measurable ecological and financial returns.

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