(Pet Product News) – Mid America Pet Food (MAPF) has appointed David Yaskulka to lead sustainability efforts as senior vice president, corporate social responsibility. He will report to Greg Cyr, CEO and president of the Mount Pleasant, Texas-based company.

Yaskulka previously served as CEO of Nature’s Logic, where under his leadership the company was named a top 20 brand by the Pet Sustainability Coalition (PSC) and forged several sustainability “firsts” for the industry, including: the first pet food to join the American Sustainable Business Council, first to introduce certified plastic neutral packaging and first to achieve carbon neutral distribution, company officials reported. Prior to his work at Nature’s Logic, Yaskulka devoted his career to helping grow environmentally and socially responsible businesses. He has served as board chair for Greater Good Charities since 2018 and is also the vice-chair of the PSC Board.

“Mid America Pet Food is passionate about enriching the lives of pet families today, tomorrow and always,” Cyr said. “Stepping up our commitment to sustainability is an impactful way we can help keep our loyal companions happy and healthy as they are by our side for all of life’s adventures. We know Nature’s Logic and Victor pet families, along with our MAPF team, share a love for the outdoors—so we’re happy to have David lead our efforts in protecting the places we enjoy most.”

MAPF acquired Nature’s Logic in August, and the company is eager to tap into Yaskulka’s experience and passion for sustainability within this new role as he will continue leading Nature’s Logic’s sustainability focus and will work with MAPF’s additional brands as they work to become a sustainability leader within the industry, officials said.

In addition to Nature’s Logic, Mid America Pet Food’s family of brands includes Victor Super Premium Pet Food, Eagle Mountain Pet Food and Wayne Feeds.

“MAPF’s values already include exemplary benefits for employees and support for outdoorsman conservation groups, veteran groups and animal shelters. I look forward to helping MAPF become a corporate leader in sustainability and social responsibility,” Yaskulka said. “We will build on strong partnerships with our extraordinary retailers and distributors to do well by doing good.”