• Starting January 3, 2024, customers will be able to use their own clean, personal cup for every visit at all company-operated stores and participating licensed stores in the U.S. and Canada – including drive-thru, the Starbucks app, and in café 
• Starbucks is the only national coffeehouse in the U.S. to offer customers the option to use their personal cup when they make a mobile order and the first in Canada to offer mobile order for all drinks and sizes  
• Milestone achieves goal set in 2022 to make it easier for customers to use reusable cups and help Starbucks reduce cup waste sent to landfill 

Starbucks Coffee Company announced, customers at all company-operated and participating licensed Starbucks Stores across the U.S. and Canada can use their clean personal cup when ordering in café, in the drive-thru or when ordering ahead with the Starbucks app. With the majority of Starbucks beverages enjoyed on-the-go, this milestone unlocks a big opportunity for customers to choose reusables and supports Starbucks commitment to reduce waste by 50 percent by 2030.  

“At Starbucks, we envision a future where every beverage can be served in a reusable cup,” said Michael Kobori, Starbucks chief sustainability officer. “Offering customers more options to use a personal cup when they visit Starbucks marks tangible progress towards the future. We know our customers are passionate about the planet, and now, they can join us in our efforts to give more than we take, no matter how they order.” 

Starbucks is the first national coffeehouse in the U.S. to offer customers the option to use their personal cup when mobile ordering. In Canada, Starbucks is the first to offer customers the option to use their personal cup in mobile order for all drinks and all sizes. This is part of a larger cultural movement the company is leading to shift toward reusables and away from single-use plastics, making it convenient for customers to use their own personal cup for every visit.  

“As we know, the most sustainable cup is likely the one you already own. Bringing your own cup to stores is a critical step toward reducing single-use packaging waste. Starbucks is a leader in this work, as the first national retailer of scale to offer personal cup ordering in every channel, including mobile order,” says Kate Daly, Managing Director and Head of the Center for the Circular Economy at Closed Loop Partners. “The NextGen Consortium is proud to have Starbucks as a founding member of the Consortium to reduce packaging waste and looks forward to supporting Starbucks in their work to advance a waste-free world.” 

Designed with Partners and Customers in Mind  

Starbucks is able to offer personal cup ordering in all channels as a direct result of its test and learn approach, informed by partners (employees) in Starbucks Tryer Innovation Lab and at pilot locations across the U.S.

Building off a successful personal cup test at 200 drive-thru stores across Colorado last spring, Starbucks store partners informed and helped co-design the custom reusable cup smallware all stores will now use to transfer orders to personal cups. 

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“As long as we are following all our procedures and steps, it doesn’t add any more time, and it is actually making customers happier,” said Brook, a partner who worked at a store that participated in the Colorado test. “This has been a really big hit.” 

Starbucks has been championing reusable cup options for 30 years, and in recent years Starbucks has conducted more than 20 reusables tests in stores around the world with more planned in the year ahead.