Meltem Demirors, CSO of CoinShares with Matt Bird at World Economic Forum (DAVOS)

HIGHLIGHTS

• CoinShares is a digital asset company with $250 million dollars under management
• Goal to create regulated, safe, stable products for retail consumption
• Allowing retail & institutional investors to invest in blockchain without holding the asset

From the outset, CoinShares has tried to answer a simple question: How can average people get digital assets?

“We started our story with a very simple story: How do people get exposure to Bitcoin if they don’t want to deal with some of the operational and security aspects that go into buying and holding Bitcoin?” Meltem Demirors, CoinShares’ Chief Strategy Officer, explained to Matt Bird, Host of the Traders Network Show, at the 2019 World Economic Forum in Davos, Switzerland.

Now, CoinShares is a leading digital asset manager.

“What we’re focused on is creating products for retail and institutional investors across the world to allow them to get exposure to crypto-assets and the blockchain sector broadly,” Demirors said.

In many ways, CoinShares functions like an ETF, assessing cryptocurrencies based on factors like liquidity and letting investors get in and out, which also helps CoinShares gauge sentiments surrounding various cryptocurrencies.

“When you buy a bar of gold, you have a right to something physical. I think one of the challenges to regulators is when you buy Bitcoin, you have the rights to a digital good, and I think that’s very different,” she said.