• EU Digital Product Passport rules will require lifecycle data disclosure for most goods sold in the bloc by 2027, reshaping global trade and product design.
• The Hashgraph Group’s TrackTrace platform links physical goods to tamper proof digital records, enabling auditability of sourcing, emissions, durability and compliance data.
• Companies exporting to the EU must prepare now to meet Ecodesign for Sustainable Products Regulation requirements or risk market access and compliance exposure.

The Hashgraph Group, a Swiss based Web3 and AI technology engineering firm within the Hedera ecosystem, has launched TrackTrace, an enterprise platform designed to help companies comply with the European Union’s forthcoming Digital Product Passport requirements while improving supply chain transparency.

The platform provides real time tracking of products from origin through distribution, capturing ethical sourcing information, carbon emissions data and product lifecycle attributes. It creates immutable audit trails and certifies authenticity using cryptographically verified decentralized identifiers.

TrackTrace links physical events to digital records through tamper proof data architecture. The system integrates the firm’s IDTrust identity layer with executable business workflows anchored on Hedera’s distributed ledger infrastructure, enabling verifiable credentials and auditability across supply chains.

Regulatory Pressure Drives Digital Traceability

The platform is built to support compliance with the EU Ecodesign for Sustainable Products Regulation, which introduces sustainability and circularity requirements across regulated product categories. Under the framework, most goods sold in the EU will require a digital product passport accessible via QR code, containing data on origin, composition, sustainability credentials and lifecycle performance.

The Digital Product Passport regulation is scheduled to take effect in 2027 and will apply to sectors including textiles, construction materials, batteries and electronics. The rules will fundamentally reshape how products are designed, tracked and reported.

The requirements extend beyond European manufacturers. Any company exporting goods into the EU must ensure products carry compliant digital records, making DPP readiness a strategic necessity for global exporters seeking to maintain market access.

According to PwC, the initiative will redefine how products are designed, produced, recycled and managed across the EU. The Hashgraph Group is already collaborating with PwC to support enterprise implementation of DPP compliance using TrackTrace.

Governance, Trust and Data Integrity at the Core

TrackTrace leverages Hedera’s distributed ledger technology, governed by a council of global organizations including Dell, Deutsche Telekom, EDF, FedEx, Google, Hitachi, IBM, Mondelēz and Standard Bank. The infrastructure aims to deliver trusted data exchange across complex supply networks.

Recent ecosystem developments reflect growing industry alignment. FedEx has joined the Hedera Council to advance trusted digital infrastructure for global shipments and future digital supply chains.

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Stefan Deiss, Co Founder and CEO at The Hashgraph Group, said:

“The European Green Deal strives to establish the first climate-neutral continent by 2050 and needs infrastructure it can trust to transform Europe into a modern, efficient, and sustainable, economy. With TrackTrace built on Hedera, we deliver that critical trust data infrastructure layer that enables companies to comply with DPP regulation, while strengthening global supply chain integrity and fostering the transition to a sustainable, transparent, and circular economy.“

Interoperability, Data Protection and Security

TrackTrace is designed to integrate with existing enterprise resource planning systems and diverse supply chain standards. The platform embeds GDPR compliance by design, allowing companies to share required compliance data without exposing sensitive intellectual property or personal information.

Micha Roon, Head of Engineering at The Hashgraph Group, said:

“In designing TrackTrace, we prioritized interoperability to ensure it communicates seamlessly with existing enterprise ERPs and diverse supply chain standards. We have embedded GDPR compliance by design, allowing businesses to share mandatory compliance data without exposing any sensitive intellectual property or personal information. Ultimately, our architecture leverages Hedera’s consensus algorithm to deliver quantum-resistant data security, ensuring that every digital product passport is both immutable and verifiable across global supply chain borders.”

Strategic Implications for Executives and Investors

For corporate leaders and investors, the Digital Product Passport represents a governance shift rather than a technical add on. It introduces traceability expectations that affect procurement, product design, compliance risk and brand accountability.

Companies that digitize lifecycle data early may gain competitive advantage through verified sustainability claims, improved recall management and streamlined regulatory reporting. Those that delay may face compliance bottlenecks, restricted EU market access and reputational exposure.

As the European Green Deal accelerates regulatory alignment with climate neutrality goals, trusted data infrastructure is becoming a foundational layer of global trade. Platforms capable of linking sustainability claims to verifiable product data are likely to play a central role in enabling circular economy practices and strengthening supply chain accountability worldwide.

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