• Smart Recycling: Oscar Sort AI improves recycling accuracy by guiding users to the correct bin for proper disposal.
• Sustainability at Scale: PepsiCo deploys Oscar Sort in high-traffic locations to increase waste diversion and circularity.
• Engagement and Education: Oscar’s interactive display educates and motivates consumers with real-time feedback and gamification.

PepsiCo’s AI-Powered Recycling Push

PepsiCo has partnered with Intuitive AI to introduce Oscar Sort, an AI-powered recycling assistant designed to improve waste management in high-traffic locations. Starting with select PepsiCo offices and customer locations across the U.S., Oscar Sort will assist users in identifying recyclable materials and guide them toward the correct bin, improving recycling accuracy.

“Oscar Sort is part of our award-winning pep+ Partners for Tomorrow platform,” said Emma Stradling, Senior Director of Sustainability for PepsiCo Beverages North America. “We’re helping our customer partners improve recycling accuracy and increase waste diversion to keep valuable materials in the supply chain.”

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Educating Consumers

Oscar Sort’s AI detects various types of waste, including liquids and food remnants, and provides real-time feedback on proper disposal methods. Its interactive digital display turns recycling into a fun, engaging experience, educating users on sustainability.

“This partnership accelerates recycling and sustainable media at scale,” added Hassan Murad, CEO & Co-Founder of Intuitive AI. “Together, we aim to improve circularity and educate consumers in a fun and engaging way.”