Safe Catch Partners with Marine Stewardship Council (MSC) for World-Class Sustainability
Leading Purity Brand Now Sources MSC-Certified Seafood to Elevate Ocean Health Standards
Safe Catch, the industry leader in mercury testing, is raising the bar for seafood sustainability. The company recently announced a new partnership with the Marine Stewardship Council (MSC). Under this agreement, Safe Catch will now source MSC-certified tuna and salmon across its entire product line.
Advancing Global Seafood Sustainability Safe Catch is currently the only company in the world that tests every individual tuna and salmon to a strict mercury limit. By joining forces with the MSC, the brand is aligning its mission of “purity and health” with global environmental standards.
“We joined MSC to help advance the global push for seafood sustainability,” said Co-Founder Sean Wittenberg. “MSC’s strict standards align perfectly with our core values.”
Protecting Wild Resources The MSC is a global nonprofit organization dedicated to ending overfishing. Their certification verifies that fisheries adhere to strict environmental guidelines. In addition to tuna and salmon, Safe Catch is committing to:
- MSC-Certified Sourcing: Ensuring products carry the “blue fish label.”
- Sustainable Mackerel and Sardines: Sourcing exclusively through comprehensive Fishery Improvement Projects.
- Traceability: Meeting the demands of the 61% of American consumers who want to know their fish comes from a trusted source.
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A Commitment to Consumer Health According to a 2020 study, consumers rank pollution and overfishing as the top threats to ocean health. Safe Catch remains the only brand addressing mercury pollution directly by testing every fish. This partnership with the MSC ensures that the seafood is not only safe for the consumer but also good for the ocean.
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