SHEIN Partners with Lufthansa Cargo to Scale Use of Sustainable Aviation Fuel
- SHEIN and Lufthansa Cargo signed an MoU to advance sustainable freight solutions, including SAF adoption within six months.
- Lufthansa Cargo will provide certified Proof of Sustainability documentation for SAF use.
- The partnership also explores logistics optimization, fleet efficiency, and improved traceability of environmental data.
Global fashion and lifestyle retailer SHEIN and Lufthansa Cargo have entered into a Memorandum of Understanding (MoU) to accelerate the adoption of sustainable aviation fuel (SAF) and develop broader carbon-reduction strategies for international air freight. Signed on August 19, 2025, the agreement commits both companies to finalizing concrete actions over the next six months.
The initiative aligns with SHEIN’s broader carbon reduction commitments, with Lufthansa Cargo set to provide externally verified Proof of Sustainability certificates for all SAF usage. These certificates will quantify emissions savings compared to conventional jet fuel, ensuring accountability and transparency.
“Lufthansa Cargo has extensive experience in driving the adoption of SAF and will provide SHEIN with opportunities to adopt lower-carbon air cargo options,” said Ethan Shen, SHEIN’s General Manager of Global Fulfillment. “Through this partnership, we aim to pilot and gradually expand the use of SAF where feasible, while continuing to explore additional ways to reduce the carbon footprint across our delivery network. While the use of SAF is one step towards reducing our transportation and distribution emissions, we recognize it as part of a broader decarbonization strategy that should also include optimizing logistics, fleet efficiency, and exploring other low-carbon solutions.”
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Lufthansa Cargo CEO Ashwin Bhat emphasized the strategic importance of the deal: “Signing this memorandum with SHEIN represents Lufthansa Cargo´s commitment to implementing high-performance logistics solutions responsibly and with operational excellence. It demonstrates the importance of concrete measures and reliable implementation in the international air freight business. Together with all stakeholders within the supply chain, we are driving the development of more sustainable global supply chains in line with our purpose: Enabling Global Business.”
Beyond SAF, the companies are also exploring further cooperation in data traceability and operational reporting, aiming to strengthen transparency across supply chains. The MoU signals the beginning of what both parties describe as a long-term collaboration to reduce the environmental impact of fashion logistics.
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