UNDP, PVBLIC Foundation and Partners Come Together to Launch Historic Global Climate Awareness Campaign

The United Nations Development Programme (UNDP) is bringing a ferocious, talking dinosaur to the United Nations’ headquarters to urge more climate action from global leaders, in a short film launched today as the centerpiece of the agency’s new ‘Don’t Choose Extinction’ campaign.

PVBLIC Foundation is proud to partner with UNDP to provide strategic communications and media support throughout the campaign. PVBLIC believes that we must use this unique opportunity to build a greener, more sustainable planet while we recover from the pandemic.

Bursting into the iconic General Assembly Hall, famous for history-making speeches by leaders from around the world, the imposing dinosaur tells an audience of shocked and bewildered diplomats and dignitaries that “it’s time humans stopped making excuses and started making changes” to address the climate crisis.

“The film is fun and engaging, but the issues it speaks to could not be more serious. The UN Secretary-General has called the climate crisis a ‘code red for humanity.’ We want the film to entertain, but we also want to raise awareness of just how critical the situation is. The world must step up on climate action if we are to succeed in keeping our planet safe for future generations.” – Ulrika Modéer, Head of UNDP’s Bureau for External Relations and Advocacy.

See related article: Clario Endorses United Nations Global Compact, Affirming Commitment to Incorporate UN Principles into Corporate Strategy, Culture and Daily Operations

UNDP’s ‘Don’t Choose Extinction’ campaign and film aim to shine a spotlight on fossil fuel subsidies and how they are canceling out significant progress towards ending climate change and are driving inequality by benefiting the rich.

UNDP research released as part of the campaign shows that the world spends an astounding US $423 billion annually to subsidize fossil fuels for consumers – oil, electricity that is generated by the burning of other fossil fuels, gas, and coal.

This ‘Don’t Choose Extinction’ film is the first-ever to be made inside the UN General Assembly using computer-generated imagery (CGI) features global celebrities voicing the dinosaur in numerous languages, including actors Jack Black (English), Eiza González (Spanish), Nikolaj Coster-Waldau (Danish), and Aïssa Maïga (French).

Other partners include EarthXTV – the 24/7 environmental network that broadcasts original series and partner content that informs, inspires, and creates impact – who will serve as the campaign’s exclusive nonprofit media partner. Majic Corp is a strategic data partner supporting the development of the Climate Mindpool platform.

Watch the film and learn more about the ‘Don’t Choose Extinction’ campaign here.