To efficiently contribute to the creation of a more prosperous planet, sustainability needs to be embedded in a company’s DNA. This can be a challenging task, especially for departments that do not directly work on sustainability issues.
The UN Global Compact Network USA will host The Business Breakdown of the SDGs webinar series to provide companies with the opportunity to integrate the SDGs into each core function of their business. This series aims to help non-sustainability professionals integrate the Sustainable Development Goals into their day-to-day work. By ‘breaking down’ a business by function in each webinar, the series is designed to provide department-specific insight, knowledge, and inspiration needed to make a positive impact on the company’s SDG strategy.
This session will provide Sales & Marketing professionals with the insight, tools, and actions to integrate the SDGs into their work. The webinar will feature Sales & Marketing expert, Randi Kronthal-Sacco of NYU Stern Center for Sustainable Business.
Randi Kronthal-Sacco (Stern ‘83) is a Senior Scholar at the NYU Stern Center for Sustainable Business. Ms. Kronthal-Sacco leads CSB’s research in the areas of marketing and brands including the Sustainable Market Share Index and is responsible for corporate outreach.