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Tag: PwC’s 2024 Voice of the Consumer Survey
Consumers Willing to Pay Average of 9.7% More for Sustainable Goods: PwC Survey
May 15, 2024
Key Impact Points: Despite growing inflation and cost-of-living pressures, consumers are ready to pay a premium for sustainability, according to PwC’s 2024 Voice of the Consumer Survey. The survey, which...
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