Pioneering sustainable direct mail offering now backed by industry leader responsible for managing carbon credit and energy attribution certificates used to reduce and offset carbon emissions

Lob, the leading direct mail automation platform, announced that Climate Impact Partners, a specialist in carbon market solutions for climate action, has certified its direct mail offering as a CarbonNeutral product and is purchasing and retiring vetted carbon credits on Lob’s behalf.

As organizations continue to work toward reaching net zero goals, marketing practices inclusive of direct mail must offer positive contributions. Lob launched its carbon neutral direct mail offering at no additional cost for customers to set the bar for responsible, sustainable direct mail. Climate Impact Partners is a leader and respected firm, having demonstrated compliance with the highest standards of the sourcing and sale of carbon credits in the Voluntary Carbon Market (VCM). Together Lob and Climate Impact Partners will ensure Lob’s carbon neutral offering is aligned with best practices and that all credits are verified to international standards.

Lob’s methodology and process have been certified as a CarbonNeutral product in accordance with The CarbonNeutral Protocol, the leading global framework for carbon neutrality.

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“We work with leading organizations to deliver action on climate change and create a more sustainable world. Our joint approach helps organizations address their environmental impacts through high-quality carbon market solutions that also deliver positive impact for nature and local communities,” said Emily Mileski, Client Engagement Manager at Climate Impact Partners. “It’s critical to look across the entire product lifecycle to determine both areas to cut down on emissions internally and to fully compensate for those that are not yet possible to avoid with offsets. Lob has done that to bring its customers an option that not only meets the needs of consumers but also enables them to achieve their sustainability goals.”

Lob rolled out its carbon neutral offering after completing robust Life Cycle Assessments (LCAs) to evaluate carbon emissions created throughout the entire lifecycle of each type of mail it offers. The company brings sustainable practices to every aspect of sending direct mail by using Forest Stewardship Council (FSC) certified stock paper, reducing emissions throughout the supply chain, and offsetting energy usage through investment in renewable energy projects.

“As one of the world’s largest direct mail senders, we are keenly aware of the environmental impact it has on our planet,” said Ritu Kapoor, CMO of Lob. “It was incredibly important to us that we partnered with a respected and certified team to help us ensure our sustainability practices met the highest standards. We found that in Climate Impact Partners and look forward to together making 100% carbon neutral direct mail a reality for our customers.”