• LEGO Group commits DKK 18 million ($2.6 million) to four carbon removal projects in 2025, bringing total investment to DKK 54 million ($7.9 million).
• Procurement spans three durable carbon removal technologies and a large-scale reforestation initiative in Mexico.
• Corporate demand for high-quality carbon removal continues to grow as companies test pathways to complement operational emissions reductions.

LEGO Expands Carbon Removal Procurement Strategy

The LEGO Group is expanding its carbon removal portfolio with a new DKK 18 million ($2.6 million) procurement round that deepens its partnership with carbon removal platform ClimeFi and adds a nature-based reforestation initiative in Mexico.

The investment supports four projects scheduled for 2025. Three focus on durable, technology-driven carbon removal pathways delivered through ClimeFi. The fourth backs a large-scale tropical forest restoration effort developed with Climate Impact Partners.

The new purchases build on procurement activity launched in 2024 and bring LEGO’s total financial commitment to carbon removal initiatives to DKK 54 million ($7.9 million).

Corporate demand for carbon removal solutions has accelerated in recent years as companies search for credible ways to address residual emissions while pursuing deep reductions within their own operations and supply chains.

Annette Stube, Chief Sustainability Officer at the LEGO Group, said:

“This purchase highlights our commitment to testing a broad range of credible pathways for nature and tech-based carbon removal. As the programme expands, it is helping to strengthen our understanding of different approaches and inform future decision-making on how carbon removal may complement our wider climate goals. While reducing emissions in our own operations remains our priority, this programme allows us to work with expert partners and contribute to solutions that may help scale effective climate action over time.”

Durable Carbon Removal Technologies Under Evaluation

The three technology-based carbon removal pathways supported through ClimeFi represent emerging approaches designed to store carbon permanently.

One project uses biomass geological storage. The process injects slurry made from organic waste deep underground, preventing carbon from returning to the atmosphere.

Another initiative focuses on mineralisation technology, which converts captured CO₂ into manufactured limestone using reactive waste materials. The resulting material can be used in construction, creating potential industrial applications alongside permanent carbon storage.

The third project explores marine carbon dioxide removal through wastewater alkalinity enhancement. The approach converts organic carbon into inorganic carbon that can remain stored in the ocean over long timeframes.

These approaches reflect a broader shift in voluntary carbon markets toward durable removal methods capable of locking carbon away for centuries rather than years or decades.

Paolo Piffaretti, CEO and Co-Founder at ClimeFi, said: “We are pleased to grow our partnership with the LEGO Group through this latest carbon removal procurement round. This joint effort contributes to securing the market commitments needed to scale the industry to climate relevance.”

RELATED ARTICLE: LEGO Raises Carbon Removal Commitment to $7.9Million

Reforestation Project Targets Biodiversity and Community Impact

Alongside technology investments, LEGO is also expanding its nature-based carbon removal efforts through a reforestation initiative in Quintana Roo State, Mexico.

The project, developed by Canopia Carbon and delivered with Climate Impact Partners, aims to restore degraded tropical forest across more than 14,000 hectares.

Activities include large-scale tree planting, species recovery programmes, fire prevention measures and long-term ecological monitoring. The project also integrates local community development initiatives, with more than 20% of the project budget dedicated to job creation and income generation.

The location also reflects LEGO’s operational footprint. The company maintains a manufacturing site in Mexico, and the project allows the firm to support climate initiatives in regions where it already has a local presence.

Sheri Hickok, CEO at Climate Impact Partners, said: “We are proud to continue our partnership with the LEGO Group, delivering high quality carbon projects that drive meaningful outcomes for climate, biodiversity and communities. The LEGO Group’s approach highlights how companies can partner with experts to build robust, credible climate strategies that translate ambition into action.”

Corporate Carbon Removal Market Continues to Mature

For corporate climate leaders and investors, the LEGO initiative reflects a broader trend emerging across voluntary carbon markets: companies are increasingly experimenting with multiple carbon removal pathways rather than relying on a single approach.

Durable carbon removal technologies remain early-stage and expensive. Long-term corporate purchase commitments are therefore viewed as critical to scaling supply and improving cost structures.

By pairing emerging technologies with established nature-based solutions, companies can test performance, durability and verification frameworks while maintaining progress toward climate targets.

LEGO’s approach also reinforces a growing governance theme in corporate climate strategy. Carbon removal is being positioned as a complement to emissions reductions, not a substitute.

For large multinationals operating across complex global supply chains, the challenge remains clear. Deep operational decarbonisation must remain the primary focus. Carbon removal may help address residual emissions that cannot yet be eliminated.

As voluntary carbon markets evolve, early procurement programs like LEGO’s are expected to play a key role in shaping standards, financing mechanisms and credibility frameworks that will define the next generation of corporate climate action.

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