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Samsung’s Eco-Innovations Shine at CES 2024’s Sustainability Zone

Samsung’s Eco-Innovations Shine at CES 2024’s Sustainability Zone

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Key Impact Points:

  • Samsung Electronics showcased its commitment to sustainability at CES 2024 in Las Vegas, emphasizing resource circularity and collaboration.
  • The company’s Sustainability Zone featured recycled materials and demonstrated Samsung’s efforts in eco-conscious innovations.
  • Samsung introduced an advanced version of SmartThings Energy, equipped with AI Energy Mode for efficient energy management and integration with Tesla’s energy products.
  • The company also highlighted new accessibility features, including a simplified remote function and live captioning on Galaxy devices.
  • Samsung is collaborating with startups through programs like C-Lab Outside and partnerships with organizations like Extreme Tech Challenge to address environmental challenges.

Samsung Electronics emphasized how sustainability is driving business activities at the Consumer Electronics Show (CES) 2024 in Las Vegas from January 9-12.

The Sustainability Zone at Samsung’s booth ushered in visitors to discover how the company is promoting resource circularity and collaboration in addition to providing various accessibility services.

Samsung Newsroom explored the zone to learn more about the company’s multi-faceted commitment to tackling climate change. Read on to discover how Samsung is working toward creating a better future.

The Journey Toward a Sustainable Future

In 2022, Samsung announced its new environmental strategy in response to climate change and the need for increased resource circularity. As part of this, Samsung outlined a timeline of sustainability milestones the company aims to hit over the next two decades — beginning with the announcement of its strategy to its company-wide net zero carbon emission target for 2050.

Attendees viewed in-depth explanations of how Samsung is pursuing resource circularity through encased models of the company’s eco-conscious innovations that repurpose or incorporate recycled materials.

The Sustainability Zone featured recycled plastic walls that were built using r-ABS and r-PP, materials developed by Samsung’s Circular Economy Lab. r-ABS is made using recycled Styrofoam that comes from inside Samsung product packaging, while r-PP is made by recycling various by-products generated during the production of household goods.

The Circular Workshop provided a closer look at the entire product lifecycle of the Galaxy Book4, Neo QLED 8K and BESPOKE AI™ Washer. “It was so interesting to see how sustainability was implemented at every stage of the product lifecycle,” said one visitor.

SmartThings Energy, Now Even Smarter

Samsung unveiled an even more advanced version of SmartThings Energy. Through AI Energy Mode, users can comprehensively manage their energy usage and cut down on electricity bills —reducing carbon emissions in the process.

To further its pursuit of the Net Zero Home, Samsung expanded upon its recent collaboration with electric vehicle brand Tesla through SmartThings Energy. Tesla’s Powerwall 3, Solar Inverter and Universal Wall Connector were showcased — which have all been seamlessly integrated into the SmartThings Energy ecosystem. In addition, attendees viewed demonstrations of how notifications from the Storm Watch feature on Tesla’s app appear on Samsung TVs.

Related Article: Stellantis, Samsung SDI Invest over $3.2 billon in New Battery Plant Gigafactory

More Accessibility for All

Attendees were given a glimpse at a new remote function with condensed key functionalities and more accessible design, allowing users to control their TVs with the SmartThings app on their smartphones. Other accessibility features include Live caption in call that provides real-time transcription on Galaxy devices and Audio subtitles that automatically recognize and read on-screen subtitles, making it helpful especially when watching foreign content.

Joining Hands With Startups To Tackle Environmental Challenges

The zone highlighted Samsung’s open collaborations with startups that aim to better society by developing for the future.

Samsung supports innovative startups to address environmental challenges through C-Lab Outside, the company’s external startup acceleration program. In addition, the company has also joined hands with organizations such as Extreme Tech Challenge (XTC) — a global startup competition and ecosystem for entrepreneurs addressing global challenges.

Recognizing the need for sustainable action, Samsung hopes to inspire the larger tech community to take steps and create a better tomorrow. Learn more in the video below.


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