• Patagonia joins Canopy’s Pack4Good initiative to eliminate forest-sourced packaging materials.
• The company will use alternative fibers, like agricultural waste, to reduce deforestation and protect biodiversity.
• Patagonia aims for 100% tree-free packaging as part of its ongoing commitment to sustainability.

Patagonia is taking bold steps to protect global forests by joining Canopy’s Pack4Good initiative. The outdoor apparel giant has committed to sourcing its packaging from non-forest fibers, aiming to eliminate materials that contribute to deforestation.

According to Canopy, over 3 billion trees are cut down annually to produce packaging materials like delivery boxes and shoe boxes. Patagonia is determined to change that narrative by opting for alternative solutions such as agricultural waste and Next Gen fibers.

“Patagonia is excited to announce its partnership with Canopy’s Pack4Good initiative,” said Jennifer Patrick, Patagonia’s Packaging and Branding Director. “As part of our goal to build the best product and constantly improve everything we do, we are taking steps to review and develop new, more responsible packaging materials.“

Patagonia is no stranger to sustainability efforts. The company has already implemented 100% recycled content for its packaging and catalogues, a clear signal of its dedication to reducing environmental harm.

Patagonia’s collaboration with Canopy marks a significant step in pushing the apparel industry towards sustainable practices. Nicole Rycroft, founder and executive director of Canopy, praised Patagonia’s commitment, stating, “By supporting the scale-up of Next Gen materials, Patagonia is not only contributing to the preservation of Ancient and Endangered Forests, but it is also leading the outdoor apparel sector towards a more sustainable future.“

This partnership continues Patagonia’s broader mission to minimize its environmental footprint. In recent years, the company has made efforts to achieve carbon neutrality by 2025 and has revamped its sourcing for textiles like viscose and rayon.

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Patagonia’s leadership is part of a growing movement within the apparel industry. More than 400 brands, including Zara owner Inditex and clothing brand Ganni, have also joined Pack4Good to eliminate deforestation in their supply chains.

With Patagonia setting the example, the push for tree-free packaging is gaining momentum, positioning the company as a trailblazer in sustainable innovation.