LOADING

Type to search

Capri Sun Cuts Sugar by an Average of 40 Percent Across Its Entire Original Juice Drink Portfolio by using Monk Fruit

Capri Sun Cuts Sugar by an Average of 40 Percent Across Its Entire Original Juice Drink Portfolio by using Monk Fruit

Capri Sun, the iconic brand kids and families have loved for generations, announced today the roll-out of its original juice drink pouches with an average of 40 percent less sugar than the current product. Each single serving will now have on average, 8g of total sugars and 5g of added sugars. All flavors will hit retailer shelves this August in new packaging highlighting the reduction.

Capri Sun® Cuts Sugar by an Average of 40 Percent Across Its Entire Original Juice Drink Portfolio, Using Monk Fruit Concentrate to Maintain Iconic Taste Kids Love
Capri Sun® Cuts Sugar by an Average of 40 Percent Across Its Entire Original Juice Drink Portfolio, Using Monk Fruit Concentrate to Maintain Iconic Taste Kids Love

Capri Sun, a Kraft Heinz Company brand, spent several years perfecting the reformulation to achieve a significant decrease in sugar while maintaining the iconic, delicious taste that earned Capri Sun the title of kids’ #1 favorite juice drink. Still with great taste kids love, the major unlock was using monk fruit concentrate, a natural sweetener that is gaining popularity in the food and beverage industry.

See related articles: Kraft Heinz Inks Deal with BHE Renewables to Invest in Renewable Energy to Help Power U.S. Operations, Kraft Heinz Shares 2021 Environmental Social Governance (ESG) Report and 2025 Diversity, Inclusion, and Belonging Aspirations

The move was driven by parents’ ever-increasing focus to reduce their kids’ sugar intake. 

“Sugar, especially in the beverage category, is a major pain point for parents,” said Erica Watkins, Associate Brand Director for Capri Sun. “As a category leader and kids #1 favorite juice drink, it was critical that the renovation meet our brand’s size and scale without compromising either our iconic taste or our commitment to using all natural ingredients.”

This is the largest renovation Capri Sun has implemented since it first launched in 1986. It also marks a major milestone for the Kraft Heinz Company in its transformation journey to innovate across its portfolio and achieve one of its key ESG goals.

Source: Kraft Heinz

Topics

Related Articles

Leave a Comment

Your email address will not be published. Required fields are marked *

LOADING

Type to search

Blog

Schroders Achieves 100% Renewable Electricity Across Global Operations One Year Ahead of Schedule
Mercedes F1 Nears Net Zero Goal with 99% Biofuel Logistics Coverage Across Europe
Moeve Joins Avelia as First External SAF Supplier
Google to Invest €5 Billion in Belgium to Expand AI and Carbon-Free Infrastructure by 2027
Climate Fund Managers Closes $1.07 Billion Climate Adaptation Fund for Emerging Markets
Mexico Adopts 17 Climate-Aligned Legal Clauses to Advance Sustainable Law Frameworks
EU Launches $6.1M Initiative to Scale Sustainable Algae Farming and Blue Innovation Hubs
India Plans $77B Hydropower Expansion as Strategic Buffer to China’s Upstream Dams
US Pushes Back Against EU Plan to Cut Global Shipping Emissions
","session_id":"ep-sess-1760628942-QdXpcv5e","page_url":"https:\/\/esgnews.com\/capri-sun-cuts-sugar-by-an-average-of-40-percent-across-its-entire-original-juice-drink-portfolio-by-using-monk-fruit\/","post_id":"13605","tracking_enabled":"1","original_referrer":"","has_embedded_content":""}; /* ]]> */