Sports Illustrated Swimsuit announced Frida Mom – the brand dedicated to preparing women for the raw realities of motherhood – as its first official ‘Pay With Change’ partner. In partnering for this initiative, the two brands will collaborate on content that aims to change the conversation around the physical transformation into motherhood and postpartum recovery.

Since its inception, Frida Mom has focused on supporting women through their physical transformation into motherhood by preparing them for the raw realities of pregnancy, postpartum recovery, and breast care. In joining Sports Illustrated Swimsuit as a part of its ‘Pay With Change’ initiative, Frida Mom will take another step forward in its mission to shift cultural narratives associated with motherhood through powerful digital and in-book content that will appear in the 2022 Sports Illustrated Swimsuit issue when it hits newsstands this May. Chelsea Hirschhorn, Founder & CEO of Frida Mom, will also be joining Sports Illustrated Swimsuit’s advisory board to help shape the future of the initiative.

“Joining Sports Illustrated as its first official ‘Pay With Change’ brand partner is a perfect fit for Frida Mom because they have a valuable platform to disrupt the traditional narrative around womens’ bodies – especially those they feature who are mothers,” says Chelsea Hirschhorn, CEO and Founder of Frida Mom. “We’re thrilled that Sports Illustrated Swimsuit appreciates the importance of highlighting these women authentically – C-Section scars and all – and welcome the progress we will make together as a result of this shared commitment.”

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“When we announced ‘Pay With Change’ we set out to change the cost of doing business from just a monetary value to a currency of doing good – choosing only to celebrate and partner with companies who are creating change for women in the varied ways they need it,” says MJ Day, Editor-in-Chief of Sports Illustrated Swimsuit. “It’s extremely encouraging to find partners like Frida Mom who are willing to join in our endless commitment for change and we couldn’t be more excited to highlight their initiatives surrounding the realities of motherhood, pregnancy and postpartum recovery.”

To learn more about ‘Pay with Change,’ please reach out to [email protected]

To learn more about The Swimfluence Network, please visit: theswimfluence.si.com

Source: Sports Illustrated