• Chipotle premieres “Unfolded,” an animated short promoting sustainable agriculture.
• Announces a $2 million donation to four universities for innovative agricultural research.
• Becomes first restaurant brand to launch national ad campaign in the metaverse via Roblox.

Driving Sustainable Agriculture Through Innovation

Chipotle Mexican Grill unveiled “Unfolded,” an animated short highlighting its “Food With Integrity” commitment to sustainable agriculture. The short film was uniquely premiered in the metaverse on Roblox, marking Chipotle as the first restaurant brand to debut a national TV ad in the digital universe.

“I had a blast collaborating with Chipotle on this creative piece that brings attention to sustainable agriculture and allowed me to cover such an iconic song in the process,” said Halsey.

Grammy-nominated artist Halsey provided the soundtrack with her cover of “She’s a Rainbow,” enhancing the film’s appeal.

Investing in the Future of Farming

Chipotle reinforces its pledge of supporting young farmers by donating $2 million across four major universities: The Ohio State University, Cal State Monterey Bay, Colorado State University, and the University of Florida. These contributions are part of the company’s broader initiative, funded by allocating 5% of profits from sales of Tractor Beverage products.

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Key funded projects include:

• Ohio State University: Launching an agrivoltaics pilot integrating solar energy with crop production.
• Cal State Monterey Bay: Constructing a greenhouse dedicated to cutting-edge sustainable agriculture research.
• Colorado State University: Establishing the Chipotle Future of Farming Fund to promote agricultural careers and innovative research.
• University of Florida: Awarding research grants to graduate students focused on sustainable agriculture.

“How we grow our food is how we grow our future,” said Chris Brandt, Chipotle’s Chief Brand Officer. “As a brand dedicated to agriculture that is good for both people and the planet, Chipotle is always exploring opportunities to advance the industry and support farmers.”

Consumer Engagement for Sustainability

Through March 31, customers can support Chipotle’s sustainability initiatives by rounding up their online orders, further empowering Chipotle’s Cultivate Foundation to provide scholarships and accessibility to real, sustainable food.

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