Conscious Fashion Campaign Highlights Female Founders on Digital Billboard Campaign during New York Fashion Week
Initiative aims to amplify the visibility and increase media representation of women entrepreneurs leading the fashion sector towards a responsible future.
The Conscious Fashion Campaign, an initiative of the Fashion Impact Fund in collaboration with the United Nations Office for Partnerships and the PVBLIC Foundation, unveiled the second edition of their collective billboard campaign on September 9. The campaign highlights a new cohort of ten women entrepreneurs advancing fashion industry change and features them in a collective digital billboard campaign during New York Fashion Week, which is running until September 14, 2022 in some of the most highly trafficked advertising locations in New York City including Times Square, the United Nations, and Spring Studios, the home of New York Fashion Week.
With women receiving only 25% of news features globally (6th Global Media Monitoring Project, 2021), the Conscious Fashion Campaign amplifies the visibility and increases media representation of women entrepreneurs leading the fashion sector towards a responsible future. In support of the Sustainable Development Goals, the Conscious Fashion Campaign aims to educate, inform and inspire a diverse media landscape inclusive of women entrepreneurs shaping the fashion industry and society with innovative solutions.
Kerry Bannigan, Executive Director, Fashion Impact Fund shares: “The Conscious Fashion Campaign is a flagship media program of our work supporting female founders in the fashion industry to accelerate women’s economic empowerment and leadership. Understanding the fashion industry’s critical role towards a sustainable future, we are committed to women-led initiatives that reimagine and reshape the future with solutions for a fair, inclusive, and regenerative world.”
The Conscious Fashion Campaign: New York Fashion Week September 2022 edition application was open globally to women entrepreneurs, aged 18+, who are transforming fashion by supporting the advancement of at least one Sustainable Development Goal. The honorees were selected by anadvisory committee based on factors including the innovations, solutions or sustainable business practices they have implemented to support social, environmental and/or economic impact within the industry and their contribution as a driving force for sustainable development in the fashion ecosystem. This second edition of the Conscious Fashion Campaign received over 115 applications from 24 countries. The honorees of the Conscious Fashion Campaign: New York Fashion Week September 2022 are:
- Teju Adisa-Farrar, Environmental Equity Consultant and Independent Researcher | https://www.tejuadisafarrar.com/
- Alissa Baier-Lentz, Co-Founder and COO, Kintra Fibers | https://www.kintrafibers.com/
- Tamburai Chirume, Co-Founder, The African Academy of Fashion by ONEOFEACH | https://oneofeach.co.za/
- Victoria Jenkins, Founder and CEO, Unhidden | https://unhiddenclothing.com/
- Nkwo Onwuka, Founder and Creative Director, NKWO | https://www.nkwo.design/
- Josephine Philips, Founder and CEO, Sojo | https://home.sojo.uk/
- Madhu Vaishnav, Founder and Director, Saheli Women | https://saheliwomen.com/
- Rebecca van Bergen, Founder and Executive Director, Nest | https://www.buildanest.org/
- Nancy Volpe Beringer, Founder and Designer, The Vault by Volpe Beringer | https://www.thevaultbyvolpeberinger.com/
- Sophia Wang, Co-Founder and Chief of Culture, MycoWorks | https://www.mycoworks.com/
Sergio Fernández de Córdova, Executive Chairman, PVBLIC Foundation, comments: “We are proud to be part of this visionary and collaborative initiative. The SDGs provide a great framework for the fashion industry to transition to sustainability. We’re committed to doing all we can to accelerate this using the power of media, data and technology to shine a light on those that are leading the charge.”
The first edition of the Conscious Fashion Campaign: New York Fashion Week in February 2022 garnered 1.7k digital billboard plays reaching over 512k people.
Source: Fashion Impact Fund