Jonas Rubel Co-Founder of Liquiditeam Predicts the Use of Tokenization to Increase Fan Engagement – World Economic Forum
Jonas Rubel, Co-founder of Liquiditeam with Matt Bird at World Economic Forum (Davos, Switzerland)
- Liquiditeam connects tokenization with professional sports
- Liquiditeam uses innovative blockchain solutions for financing and fan engagement
- Liquiditeam enables athletes and teams to issue tokens to fans
The Green Bay Packers pride themselves on being the United States’ only publicly owned sports franchise. But a token-based economy could lead to more teams adopting such a model. At the very least, tokenization could lead to more public fundraising efforts by professional sports teams.
At least that’s Jonas Rubel’s thought. He’s the co-founder of Liquiditeam, a German blockchain company focused on giving professional sports teams the ability to issue digital tokens that fans can purchase. But these tokens aren’t just mementos that fans can put on a wall, Rubel shared with Matt Bird, host of the Traders Network Show, at the 2020 World Economic Forum. Instead, these tokens actually give fans something in return for their investment.
“[Teams] can use them to either raise capital or to increase fan engagement. Ideally, they can do both,” Rubel said.
For instance, clubs could say that 100 tokens get fans to access to an event or allow them to ask questions during a Q and A with a player.
“Basically, it depends on what the club wants to do and what sort of infrastructure they have,” he said.
Rubel believes tokenization is a win-win with a bright future.
“Once this gains traction and once other clubs see what you can do, I think there will be more clients interested,” Rubel said.
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