Morgan Stanley Launches New Charitable Giving Program to Empower Employees
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- New solution allows employers to customize and scale charitable giving within the workplace
- Corporate clients and employees can open, fund, and manage their own giving account
Morgan Stanley at Work, a leading provider of workplace financial solutions, announced a new charitable giving solution, which simplifies corporate clients’ and their employees’ ability to donate through a donor advised fund (DAF) platform.
The Charitable Giving Program provides a dynamic and effective framework that enables organizations to support causes about which they are passionate. Companies can open and manage their own Corporate Giving Account directly on the platform and distribute giving credits to their employees, empowering employees to contribute to charities of their choosing.
In addition, the Charitable Giving Program allows employees to open an Individual Giving Account and amplify their personal charitable giving.
“Increasingly, employees are looking to their employers for support, whether it’s financial guidance, education reimbursement, or charitable giving,” said Brian McDonald, Head of Morgan Stanley at Work. “Providing employees with an easy-to-use platform enables them to get the most out of their giving and can help companies attract, retain, and motivate talent. And as more candidates seek employers that align with their own personal values, this benefit is a timely addition that helps foster a culture of giving within organizations. While traditionally donor-advised funds may be reserved for the executive ranks, this solution democratizes access to these vehicles and allows employees to contribute regardless of their financial situations.”
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The Charitable Giving Program through Morgan Stanley at Work is powered by the same charity, Morgan Stanley Global Impact Funding Trust (MS GIFT), as the DAF available to clients from Morgan Stanley Wealth Management’s Financial Advisor-led channel. Since launching in 2000, MS GIFT has proudly facilitated over $5B in grants and now oversees $6B in AUM. The MS GIFT Board of Trustees are thrilled to add the Charitable Giving Program to the organization’s portfolio. Importantly, MS GIFT also sponsors the Charitable Giving Program.
The charitable giving launch comes on the heels of several recent workplace product enhancements, including new deferred compensation technology solutions, enhanced capabilities for administrators to schedule automated workflows, and access to Carver Edison’s Cashless Participation® for private company equity programs.
To help bring the new solution to life, Morgan Stanley at Work is working with TIFIN Give — an innovative platform for community-oriented DAFs. TIFIN Give is part of TIFIN—an AI and innovation platform for wealth.
“Charitable giving is becoming more important to more employers and employees. Using TIFIN Give through Morgan Stanley at Work, companies can now enable the power of charitable giving for their employees in a way that fosters both a sense of community and social impact,” said Dr. Vinay Nair, Founder & Chief Executive Officer of TIFIN. “We are excited about our collaboration with Morgan Stanley at Work. Together, we aim to elevate charitable giving as a core employee and employer benefit.”